History of Art app design

The Problem

People spend much time and effort to reach a specific piece of information about a historical art topic

Empathy

User research summery

In our unmoderated user research, we observed how participants search for specific topics in art history. Most commonly, they turned to Wikipedia and other similar sources. The feedback highlighted a desire for a specialized resource focused on art history.

Painpoints

Long time process

It takes too long from the moment the user start searching for a specific information till he finds it.

Lack of resources

The user gets confused between the resources he meets in his search process to the information he is seeking.

Unrelated info

In the process of searching for specific information the user has to read and look at unrelated information that consumes time and effort.

User Persona

Walter

Age: 40
Occupation: Literature Teacher
Education: Bch. Fine Art
Status: English Literature
Location:Ohio
Salary: $45000 p.year
Archetype: Organized

Bio

Walter works as literature teacher in a high school, very into his work with great impact of the way he delivers. Literature as stories for his students, Walter likes to listen to podcasts about language’s and history and because he does not have enough time to read much considering the time he spends with his family and at work.

Goals

1. Balance his time between family and school and self development
2. Become better as story telling to enhance his career
3. Have a calm and organized life like in poetries

Frustrations

1. Tight schedule as Walter must spend time at home preparing for his lessons.
2. A lot of literature and history content are in books and there is no enough time to read them.
3. Having the history presented in any easy way to remember or to recall when needed.

Elin

Age: 24
Occupation: Designer
Education: Bch. Fine Art
Status: Partner
Location: California
Salary: $30000 p.year
Archetype: Perfectionist

Bio

Anna works as a freelancer designer, she has moved recently from Sweden to the US and trying to build a good portfolio for her career as well making new network to expand her knowledge about the country and to enhance her English language,Meanwhile Anna lives with her boyfriend and spend some time exploring the city together.

Goals

1. Bulding a strong portfolio that allows her for getting a better clients
2. Improve her English language and become more integrated in the society
3. Have fun and try new experiences

Frustrations

1. Afraid of the big market regarding the design field and how fast its trends change.
2. Lack of English language that forms a barrier between her and making new relationships
3. Having a better income so she can afford living in the lifestyle she desires

User Journey map

Ideation

Figure out how easy or hard it is to use the app and search for a specific topic in the art history.
We made unmoderated research on a group of participant to figure out how they reach a specific information they are looking for and found out that you usually use Wikipedia and some other sources and that they would prefer if there were a resource specialized in the history of art.

Low fidelity prototype and usability test

Search tap

It was preferred by the testers if the search were more dominant as it was a main part of the task they had which was to look a specific topic and get general information about.

Back button  not clear

The candidates were expecting the summarize button to be somewhere near the article title

Summarize button location

The candidates were expecting the summarize button to be somewhere near the article title

High fidelity prototype

Personalized suggestions

The hero banner played a big role in the app as it’s the first thing that gets the user eye once he opens the app, and if he didn’t come to look for a specific thing this time he can discover interesting topics which are picked on his search history and personal preferences.