The Problem
Empathy
User research summery
Painpoints
Uncertainty about the quality of the product
Style matching
User Persona
Occupation: Software Engineer
Education: Bachelor's Degree in Computer Science
Status: Single
Location:New York city
Salary: $120,000 p.year
Archetype: Rational and efficient
Mark is a software engineer who loves creating new technology and solving complex problems. He enjoys playing video games, watching sci-fi movies, and going out with friends on weekends. Mark is a logical and analytical thinker who values efficiency and practicality in all aspects of his life.
1. Mark wants to simplify his shopping experience and save time and effort.
2. He wants to find high-quality products that are both functional and affordable.
1. Mark is frustrated by the time-consuming and tedious nature of traditional shopping.
2. He struggles to find products that meet his high standards for quality and functionality.
3. The vast selection of products available online and in stores can be overwhelming and make it difficult for him to make a decision.
Occupation: Freelance Graphic Designer
Education: Bachelor's Degree in Graphic Design
Status: Married with two children
Location:San Francisco
Salary: $80000 p.year
Archetype: Creative and Curious
Rachel is a busy freelance graphic designer who loves exploring new trends and discovering new products. She enjoys spending time with her family, trying out new restaurants, and taking long walks along the beach. Rachel is passionate about design and is always on the lookout for high-quality, unique products that she can use to enhance her work and her personal life.
1. Rachel wants to invest in high-quality products that improve her daily life.
2. She wants to learn more about the manufacturing process behind the products she uses and discover new brands that align with her values.
1. Rachel is frustrated by the lack of transparency in various industries.
2. She struggles to find high-quality products that are both ethically sourced and affordable.
3. The overwhelming number of options available online and in stores makes it difficult for her to make confident purchasing decisions.
User Journey map
Studyuing the market
Ideation
Wireframes allowed us to experiment with various design configurations to ensure the user interface was straightforward and intuitive. By focusing on simplicity and user-friendliness, the wireframes helped us prioritize key features and eliminate complexity, aiming to enhance the user's experience right from the first interaction with the home page.
Featuring customer testimonials can significantly bolster new users' confidence in our website and product quality.
This section features a video alongside information showcasing the meticulous craftsmanship behind the handmade products.
It highlights the time, skill, and effort invested in creating each high-quality item, connecting the product's intrinsic value with its price. By revealing the production process, we aim to enhance the user's appreciation for the artistry involved and justify the product's worth.
The preview section of the website showcases a selection of offerings, providing users with a visual indication of the product range available. This feature is designed to assist customers in swiftly finding products that align with their preferences.
To ensure users recognize the products' worth, the website design incorporates a warranty for security and details the use of premium leather. Demonstrations of the handcrafted nature of the products also serve as proof of their value.
ust is paramount; verified customer reviews, sourced from a third party like Trustpilot, offer authentic feedback, directly contributing to the credibility of the product and the overall brand.
The 'Product in Use' section adds context by depicting the items in realistic settings, showcasing their functionality and how they complement various styles.
gallery
The photo gallery on the product page serves as a visual introduction, presenting a curated array of images that highlight the product's features and finer details.
the product
Education about the product is key; detailed narratives accompany each item, shedding light on the materials, the unique patina effect, precise dimensions, and their application, enriching the customer's knowledge.
A 'Similar Products' section navigates the user through a handpicked selection of alternatives that resonate with their current interests.
Usability test findings
High fidelity prototype
Take away
Anticipating User Queries
Keeping the user's potential questions in mind while they navigate the website is crucial. This foresight enables us to provide clear and thorough answers, enhancing the user experience.
Transparency and trust
In e-commerce, and broadly across all fields, transparency about business operations and building trust with users is key. This approach fosters not just a customer base but a community, contributing to organic brand growth and reputation.
